Tuesday, January 24, 2012 at 11:56 Carol believes that J.C. Penney's mega stable of brands will give it enough wiggle room to make a go of an "EDLP" strategy.
Article by: Retail Wire's Rick Moss for Forbes, 01/24/12
© 2012 Forbes. All rights reserved.
Thursday, January 5, 2012 at 14:55 
Check out Carol Spieckerman's comments in Forbes magazine on why platforms and networks aren't really the key to differentiation for mobile phone carries.
Article by: Pete Healy for Forbes, 01/05/2012
Copyright 2012 Forbes All rights reserved.
Heading to CES? Carol will be participating in the conference panel, Electronic Retailing in the 21st Century on January 11th at 1:30 (North Hall, room N260) and conducting private corporate presentations throughout the week.
To schedule a meeting with Carol at CES to discuss your 2012 retail and brand strategy, contact her directly atcarol@newmarketbuilders.com
Thursday, January 5, 2012 at 14:54 
Carol Spieckerman tells the Minneapolis Star Tribune that Macy's decision to close the Bloomingdale's store at the Mall of America was not only inevitable but probably overdue.
Article by: Thomas Lee for the Minneapolis Star Tribune, 01/05/12
© 2012 StarTribune. All rights reserved.
Wednesday, January 4, 2012 at 14:59 
Thomas Lee of the Minneapolis Star Tribune asked Carol Spieckerman to weigh in on where retail will go in the New Year . . .
In 2012, less will be more, according to retail expert Carol Spieckerman.
Struggling chains like Sears, Christopher & Banks, and Gap will continue to shut down stores to save cash. At the same time, retailers like Wal-Mart, Target and Best Buy will experiment with smaller formats instead of building big-box stores, said Spieckerman, president of newmarketbuilders, a retail management-consulting firm based in Bentonville, Ark., home of Wal-Mart.
As consumers continue to flock to online shopping, traditional brick-and-mortar retailers have been seeking less-costly areas of growth instead of spending gobs of money on 125,000-plus-square-foot boxes.
Best Buy, based in Richfield, is rolling out Best Buy Mobile stores, while Minneapolis-based Target experiments with CityTarget in dense cities like San Francisco, Seattle, and Los Angeles. The smaller stores, which focus more on everyday essentials, are about half the size of normal Targets.
Still if shoppers also subscribe to the less-is-more philosophy, the economy could continue its anemic growth. Consumer spending accounts for about 70 percent of economic activity.
Copyright © 2011 Star Tribune
Tuesday, December 27, 2011 at 12:13 Carol Spieckerman comments on the recent Bi-Lo and Winn-Dixie merger, telling PLBuyer magazine that maintaining separate brands allows the combined company to continue tapping localized loyalty.
Article by: Lynn Celmer, PLBuyer Magazine, 12/19/11
Copyright © 2011 BNP Media
