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« Carol Spieckerman's Brain On ... The Pall of the Mall | Main | To Be or Not to Be, That Used to Be the Question. »
Tuesday
Jan242012

Switch to EDLP? Where's the New Excitement, Penney?

Carol believes that J.C. Penney's mega stable of exclusive, proprietary brands will give it enough wiggle room to make a go of an "EDLP" strategy.

Read the full article.

Article by: Retail Wire's Rick Moss for Forbes, 01/24/12

© 2012 Forbes. All rights reserved.

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