Hear, Hear! What Brand Marketers Can Learn from "The Voice"

In Carol's latest article for the International Licensing Merchandiser's Association (LIMA), she reveals three lessons that brand marketers can learn from NBC's hit series, The Voice.

I’m addicted to NBC’s“The Voice.” There, I said it. But I’m not alone–the blind-judging song-fest has launched ahead of CBS’s reigning line-up of comedies by a 64 percent margin, is currently the highest-rated network show of the season and enjoys an enviable level of social-media engagement. The show’s better-than-“Idol” talent pool, genre-spanning panel of celebrity songbird coaches, and talent-before-looks hook provide plenty of reasons to give The Voice a listen. Personally, I can’t help but see it as a modern metaphor for brand marketer/retailer dynamics and see three lessons to be learned from the show:

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