Carol Spieckerman's Brain On...Food Fight: Retailers' Quality vs. Restaurants' (Shrinking) Quantity

In her latest contribution as a Retail Wire panelist, Carol says that as restaurants pare, retailers will gain share in prepared foods.

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Here's what she had to say ... As restaurants cut back on quality and quantity in their panic to mitigate rising ingredient costs, retailers can probably sit tight and still compare favorably. Consumers who frequent particular restaurant brands are bound to notice as their favorite menu items get heavier on filler or skimpier on premium portions. Prepared food is popping up in frequently-visited formats and channels from mass to drug, and in a multitude of harder-to-track variations. Advantage, retailer!