Carol Spieckerman's Brain On...C-Stores' Nourishment Nonstarter

In her latest contribution as a Retail Wire panelist, Carol thinks hesitation is c-store's biggest hurdle as they seek to harness opportunities in healthy and fresh.

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Here's what she had to say...The biggest hurdle that c-stores face is that they are late to the party (a party that should have been their big bash). Walgreen, Walmart, Target, Whole Foods, and others have jumped on the small format, healthy-take-and-go bandwagon. Walgreen, Giant Eagle and Kroger are among retailers that have one-upped c-stores by layering on alternative fueling (electric) options that position them as green-friendly and alert to urban opportunities.

Forcing fruits and veggies into the mix and expecting an "immediate impact" is a me-too misfire at this stage of the game. Why the late response?