Carol Spieckerman's Brain On ...Verizon's Hook Up with Redbox

In her latest contribution as a Retail Wire panelist, Carol homes in on home entertainment as streaming content's sweet spot.

Read the full discussion

Here's what she had to say ... 

Verizon knows that content, especially entertainment, is what makes mobile devices desirable, and on-demand content makes them downright sexy. Verizon's partnership with Redbox isn't limited to mobile entertainment delivery (phone or tablet) -- harnessing the integration of mobile devices into the overall home or personal entertainment environment will be the real sweet spot. It's currently possible to stream iTunes movies and music from your iPad to your HDTV and (AirPlay-enabled) home entertainment systems but similar tech from other companies is proliferating quickly. On-demand content is the key to staying competitive.