Carol Spieckerman's Brain On ... Facebook's IPO Foundation

In her latest contribution as a Retail Wire panelist, Carol concludes that Facebook has already delivered ... next comes the data.

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Here's what she had to say ... Facebook has arguably already delivered by creating the platform and attracting mega data miners like Walmart. How will retailers and brands make use of Facebook? By getting better and better at mining all of that juicy friends and friends-of-friends data. Bottom-up and peer-to-peer is one thing, marketing to interests and affinities rather than past purchase history is, and will continue to be, quite another.